The Elements of Innovation Discovered
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In what may be an inflection point, not only for a legendary American automaker but for the future of automobiles around the globe, General Motors has set off on a new path, an all-electric path. Revamping, rehauling and rebranding, GM invites 'Everybody In' on its shift to an electric future. Announced Jan. 8, GM kicked off its newest 'Everybody In' campaign, setting an optimistic tone for the company's EV future focusing on three themes: • Exciting a new generation of b...
On Aug. 6, General Motors will introduce the world to the Cadillac Lyriq, an all-electric crossover SUV that will be the first in an upcoming portfolio of battery-electric luxury vehicles from Cadillac. The journey to this unveiling began back in 2019, when Cadillac announced it would spearhead General Motors' shift to an all-electric future and released the first images of a crossover built on GM's next-generation battery electric architecture. The story continued earlier thi...
Detroit-based auto giant General Motors has taken an enormous leap towards an all-electric vehicle future with the reveal of their new Ultium battery and a plan to rapidly grow its EV portfolio, further ushering in the next generation of transportation. Household names from the Detroit carmaker, such as Chevrolet, Cadillac, GMC and Buick have gone all-in towards the production of their electric vehicle models, expanding the EV lineup under GM to 22 vehicles by 2023, including...