The Elements of Innovation Discovered
The Elements of Innovation Discovered
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In what may be an inflection point, not only for a legendary American automaker but for the future of automobiles around the globe, General Motors has set off on a new path, an all-electric path. Revamping, rehauling and rebranding, GM invites 'Everybody In' on its shift to an electric future. Announced Jan. 8, GM kicked off its newest 'Everybody In' campaign, setting an optimistic tone for the company's EV future focusing on three themes: • Exciting a new generation of b...
On Aug. 6, General Motors will introduce the world to the Cadillac Lyriq, an all-electric crossover SUV that will be the first in an upcoming portfolio of battery-electric luxury vehicles from Cadillac. The journey to this unveiling began back in 2019, when Cadillac announced it would spearhead General Motors' shift to an all-electric future and released the first images of a crossover built on GM's next-generation battery electric architecture. The story continued earlier thi...
